Photograph: Paper Image is comprised of a dedicated team of managers, salespeople, a designer, and marketing professionals.
Though they are first and foremost a printing company, Paper Image has grown to become so much more, helping local businesses with all aspects of marketing, including logo development, branding, marketing strategies, and more.
For Missey Trudell, managing partner of Paper Image, her 33 years of experience has taught her that when it comes to marketing, the right strategy is not always one size fits all.
“So often, people don’t know what their options are,” she said. Instead of fitting clients into a pre-determined marketing mold, Trudell loves to actively listen to each client’s unique vision and suggest new and innovative marketing products that they might not have considered before.
“I am confident if they had gone to another printing company they would have gotten what they asked for,” she said. “But it wouldn’t have been what they needed to reach the goals that they have.”
Paper Image has been a mainstay in the Holt business community for the past 35 years. They’ve survived and thrived through the evolution of the industry by staying up-to-date with the latest technologies and continuously thinking about the future. But what has really set Paper Image apart from the competition is their dedication to their clients — many of whom stick around for decades.
“When you are helping businesses market themselves, you really are in the relationship business,” Trudell said. “At the end of the day, it’s what’s best for our clients and their businesses.”
And for the entire staff at Paper Image, it’s about more than just dollars and cents. They are part of the heartbeat of the community. For Trudell and fellow managing partner Todd Wallis, encouraging the company’s staff to become involved with school activities and volunteer their time with local organizations is a major priority. For everyone at Paper Image, Holt-area businesses are not only clients but also neighbors and friends.
“We have a small town culture, but we have big city results,” Wallis said.
Paper Image is at 1900 Cedar Street in Holt, 517.694.2400, www.paperimage.com.