Last spring, the DDA launched the “Back to Business” digital marketing support program, allowing all businesses in Delhi Township the opportunity to take advantage of digital marketing support services completely funded by the DDA. Digital marketing provides an opportunity for businesses of virtually any size or industry to speak directly to a captive digital audience.
So far, 82 Delhi businesses have opted in to the program. Every organization is unique and every digital marketing approach is tailored to a business’ individual situation and marketing goals. Here are two examples of organizations who received great results from the DDA digital marketing program.
Small Talk Children’s Advocacy Center
This Delhi Township organization provides trauma-informed services to children in the Greater Lansing area who have faced physical or sexual abuse. In order to fund this essential work, Small Talk holds an annual fundraising event. Like many organizations, this year’s event was held virtually, presenting both new opportunities and new challenges.
Small Talk utilized the DDA’s digital marketing program to help publicize the event through Facebook advertising. The organization received a professional ad design that was broken out into three distinct social ads. One targeted a general Holt audience that fell outside of Small Talk’s usual donors, while another was targeted at existing donors with unique messaging. After the event, another ad ran, retargeting digital users who had previously interacted with the ad, prompting them to make a donation to help Small Talk reach their goal.
This strategic and integrated digital approach helped Small Talk reach new audiences, boosted brand awareness and community engagement, and contributed to donations.
Orthopaedic Rehabilitation Specialists
A Delhi area business for over 10 years, Orthopaedic Rehabilitation Specialists offers everything from classic physical therapy services to specialized services for elite athletes. They opted in to the program early on and took advantage of the opportunity to promote their Fit Factor Survey, a tool that helps people understand their unique fitness level and helped them become eligible for a free fitness assessment.
Orthopaedic Rehab worked with the DDA program to run a Facebook ad with engaging creative that showcased real athlete clients of the center. The headline “How Fit Are You?” prompted the audience to click through to find the assessment information, and advanced targeting helped ensure that the ad landed in front of the right audience.
At the end of the six-week campaign, Orthopaedic Rehab received over 4,000 clicks on their ad and more than 30 leads for their fitness assessment program.
To learn more about the DDA “Back to Business” Digital Marketing Program, visit delhidda.com/delhi-dda-digital-marketing-support.