List True president Brian Knight wants you to know that his company is “a lot different” than traditional real estate firms. And that difference, Brian says, can save a seller thousands of dollars in real estate commissions—or result in a rebate of thousands for a buyer.
“We’re more efficient,” he says, “so we can charge less.”
List True’s home selling plans run the gamut from a notch above “for sale by owner” to full-service seller’s agent. The plans are fully detailed side-by-side on the firm’s website so sellers know exactly what services are included in each option.
“I always say you should never have to ask for referrals,” Brian said. “If you go above and beyond, go out of your way for people, they appreciate it.” And, he adds, they tell their friends.
A Grand Rapids native, Brian sold real estate in Chicago before moving back to pursue his career closer to home. By then he knew he “wanted to create something different.” He founded List True in Grand Rapids four years ago and opened the Delhi Township office in November 2014, where broker Dan Holcomb and six agents serve the mid-Michigan area.
“We eventually look to expand throughout the state,”
Brian said. Regardless which plan a seller chooses, Brian says, service is paramount—another difference he’s proud of.
“We don’t just list a house and then disappear for six months,” he says. “We stay in constant contact; we make sure they’re taken care of.”
One client was so happy with List True’s service they sent Brian three referrals in one month.
He is excited about the future and has plans for adding even more home-related services to help homeowners, buyers and sellers.
List True Realty is at 3400 Pine Tree Road, Suite 105, 517.283.6200, www.listtrue.com.