The early days of the pandemic was an uncertain time for many Delhi area residents, especially for small business owners. In an effort to help support Delhi area businesses, the Delhi Downtown Development Authority (DDA) decided to take action.
The DDA launched the “Back to Business” digital marketing support program, allowing all businesses in Delhi Township the opportunity to take advantage of digital marketing support services completely funded by the DDA. “At the DDA, we believe our hometown businesses are part of what makes Delhi Township a great place to work and live,” said Howard Haas, executive director of the Delhi DDA. “This program allows businesses the opportunity to spread the word about their products and services and attract new customers.”
For the businesses that participated, free digital marketing services represented an investment in both current and future customers. The stay-at-home order created a captive audience of digital users. The cost-effectiveness and versatility of digital marketing allowed each business to get their message out into the local marketplace and transform those digital users into potential customers.
“We are proud that this program was available to all Delhi Township businesses, not just a select few,” Haas said. “We are confident that the investment made in these digital marketing services will have an exponential impact on these businesses in the months to come.”
In all, 81 Delhi-area businesses opted in to the program. Many campaigns are still ongoing, but those who have finished their digital marketing campaigns have reported positive results.
Jennifer Sesniak of BluBird Kitchen & Design noticed a dramatic uptick in her website clicks and said she has been receiving more calls than this same period last year. She described her entire experience as positive.
“Everyone I’ve spoken with has been so friendly,” she said. “They were great about communication and very quick with responses to my questions.”
To learn more about the DDA “Back to Business” Digital Marketing Program, visit delhidda.com/delhi-dda-digital-marketing-support.